Phil DiMartino: One of the ones that’s most notable for us that Vimeo recently acquired Livestream, which basically built this entire live engine within Vimeo, which is awesome. With the tools process.” So, what are some of the things they’re doing? We’re going to go a different route and try to, like you said, help with the creation. Not just with YouTube, but the Netflixes of the world, the Amazons of the world that are investing so much in original content, that they just said, “We’re not going to go that route. We’re not going to be able to keep up with the Joneses, so to speak. But the owners, the CEO of Vimeo is now recognizing that we’re not going to be the destination where people go to go watch and consume content. It obviously didn’t have the popularity that YouTube did. Tyler Pyburn: That was the other platform. It was competing at the time with YouTube to be a destination where people would go to go watch videos. Tyler Pyburn: But you still went there was trying to be a destination. Which is interesting because when it first launched and what made it what it was, was this platform for filmmakers and creatives. Vimeo is undergoing a shift to help be more of a creation engine as opposed to a distribution engine. Phil DiMartino: Yeah, and I think the way that we’re talking about it, and the way that we’ll eventually come to frame it today, as we talk about what changing is. Specifically, about Vimeo and how the platform itself is changing a little bit right now. But what we’re going to talk about today is news as well as what’s going on in the industry, kind of a swing in that. We don’t really go too much with news things. Now, today’s podcast, we always talk about, trending topics and things going on in the industry. Thank you so much for tuning into another edition of the Video Podcast. Tyler Pyburn: Hey there everyone, Tyler Pyburn here with Phil DiMartino. The Evolution of Vimeo – Full Transcript: Our latest podcast is all about the evolution of Vimeo, and what it means for the online video ecosystem as a whole. The service sources high-quality footage from Vimeo creators, and aims not to have the largest library of stock footage, but the best one for its users.Ĭreative professionals, marketers, brands, agencies and businesses of all sizes will enjoy disruptive economics as compared to other stock marketplaces: Vimeo Stock contributors keep 60-70 percent of revenue generated from their licensed clips (versus the average industry cut of ~35 percent), while subscribers to Vimeo’s paid membership plans always save 20 percent on all stock purchases. Their newest addition of a high-quality stock video library is the latest in a string of recent moves that illustrate Vimeo’s primary focus: the creator. But more importantly, Vimeo has evolved to become a place for creators to get help making awesome things. In fact, Vimeo was the first site to allow users to upload videos in 1280X720.Īs the tools to create and upload HD video have spilled into the hands of the masses, Vimeo remains a place where great work can go to live and be seen. Quality was always paramount for Vimeo, focusing on being a platform through which users could deliver beautiful work to the world. Vimeo has always existed alongside other user-generated video hubs like YouTube, but it’s never quite hit the mainstream in terms of users. So it’s natural that the mission of Vimeo has changed a little bit over the years. People connected to the internet via their computers, and their connection speeds were nowhere near what they are today. Facebook was only for college students, YouTube didn’t exist yet, Twitter was still two years away, and the iPhone was still just a thought in Steve Jobs’ head. When Vimeo launched in 2004, the internet was a much different place.
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